Degree Requirements

Catalog:  Fall Semester 2009

Marketing - B.S. in Business Administration with Emphasis in Marketing (79 - 80 Credits)
 Department: School of Business

 Core Requirements (27 Credits)

ACCT 230 Principles of Accounting I (3)
ACCT 231 Principles of Accounting II (3)
ACCT 304 Legal Environment of Business (3)
BUS 498 Business Policy and Strategy (3)
FINC 340 Financial Management (3)
MGMT 360 Principles of Management (3)
MGMT 370 Management Information Systems (3)
MGMT 380 Operations Management (3)
MKTG 310 Principles of Marketing (3)

Requirements (18 Credits)

 Students must take both MKTG courses listed and choose one FINC and one MGMT course from the list below. In addition, students must choose one quantitative course (Select from MKTG 419 or MKTG 422) and also must take one international course, MKTG 444.

FINC 325 Financial Institutions and Markets (3) or
FINC 360 Principles of Investment (3)
MGMT 420 Organizational Theory (3) or
MGMT 451 Organizational Behavior (3)
MKTG 311 Marketing Management (3)
MKTG 421 Consumer Behavior (3)

Restricted Electives (6 Credits)

 Students may choose any two of the following courses. Students may not use more than three credits from MKTG 406, MKTG 469, and MKTG 497 to satisfy this section.

BUS 341 Business and Society (3)
MKTG 315 Industrial Marketing (3)
MKTG 330 Personal Selling (3)
MKTG 335 Retail Management (3)
MKTG 406 Small Business Management Consulting (1-2)
MKTG 423 Marketing Communications (3)
MKTG 442 Marketing Seminar (3)
MKTG 469 Internship (1-12)
MKTG 497 Problems in Marketing (1-3)

Related Requirements (31 - 32 Credits)

 In addition to the courses listed below, students must take one Global Course and one Human Diversity course. This requirement can be met by taking one course in Dragon Core 7 and one course in Dragon Core 8. PHIL 312 is the writing-intensive course for this major. Students may substitute CSIS 103 and CSIS 104A for CSIS 104.

CMST 100 Speech Communication (3)
CSIS 104 Spreadsheet and Database Applications (3)
ECON 202 Principles of Economics I: Micro (3)
ECON 204 Principles of Economics II: Macro (3)
MATH 229 Calculus for Business and Social Sciences (3)
MATH 234 Introduction to Probability and Statistics (4)
PHIL 312 Business Ethics (3)
PSY 113 General Psychology (3)
SOC 110 Introduction to Sociology (3)
ENGL 387 Technical Report Writing (4) or
CMST 301 Business and Professional Communication (3)

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